Treetops Walkway in Kent is the UK’s longest and highest treetop walkway, standing at over 350m long, over 20m above the forest floor and taking at least 30 minutes to complete. It lets adventure seekers climb high into the tree canopy of the ancient forest.
We were approached to create its brand identity– one that would appeal to all ages and demographics and be able to be applied to a range of promotional material including t-shirts, leaflets and signage.
We developed a brand identity based on a stamp or a seal of completion, as completing Treetops Walkway is a mission not for the faint hearted. Within the stamp, we created a symbol that illustrates both a footprint and a tree to emphasise walking in the trees.
