The Fitzrovia Centre haircare brand wanted a quintessentially British identity, to initially appeal to a target market in Asia that focused on male hair loss. It was essential to The Fitzrovia Centre to portray a traditional, yet modern, brand image, and to also be seen as scientific and authoritative. The new brand needed to be applied to a range of haircare products, marketing materials and an ecommerce website.
In the face a brand identity challenge that needed to be traditional yet modern, scientific and authoritative, and to also appeal to the male market in Asia, we put our heads together and progressed a regal British crest. Each element on the crest uses creative design and illustration chosen to represent luck, health, wealth, beauty and knowledge.
The pheasants represent the unity of the two nations, Britain and Asia. The Rod of Asclepius and the Lotus flowers symbolise health and wellbeing. The crown suggests wealth and power. The butterflies illustrate the beauty, and the St George’s cross on the shield epitomises Britishness. The crest is finished off with the Latin phrase, ‘Ad Orbem Per Scientia’, which translates to ‘To The World Through Science.’
The design is registered as a Trade Mark to protect it.
We have also designed and developed the new responsive ecommerce, Content Management System website.
