In 2017, Mornflake hosted an event called Oat Brunch. Based in Dubai, 30 of the country’s top bloggers were invited to try recipes made by local chefs, using Mornflake’s range of oats.
For this event, TRCREATIVE was asked to create the brand identity, recipe book and other marketing and promotional collateral.
The brief was to create a traditional, corporate identity that wouldn’t be out of place on a rustic, organic market stall. Another key ingredient was that it also had to feature the Mornflake logo.
We approached the brief much like a food label. The identity needed to capture all of the information within it, so that it could be applied easily to all of the marketing collateral. We added illustrations of oats, along with the logo, date and name. We also included two nails and a weathered overlay to give it the required rustic feel.
We used a textured blackboard background, along with a chalk typeface and photographs of the key ingredients, to enhance the farmers’ market brand style.
