Hooked is a premium fish and chip shop, based in Knutsford. Hooked uses only the best quality, sustainable seafood and potato products for its fast food dishes.
TRCREATIVE was approached, initially, to create a logo design.
As Hooked sells high quality seafood, we were asked to incorporate a sea hook into the logo design. After choosing a suitable typeface, we extended the ‘H’ and added it to its base. A seagull is also subtly hiding within the leading letter to further evoke feelings of the sea.
Using this design, we created an additional symbol to be used as the secondary logo. Hooked can use this circular and versatile icon across different marketing and promotional collateral, such as stickers, grease proof paper, cartons, signs and social profiles.
