Working in conjunction with Chester West and Chester Council, TRCREATIVE developed a brand identity for the Community Safety Partnership (CSP). This partnership consists of 10 partners, all working together to make the borough a safe place to live, work and visit, and to help the borough to thrive. The strategic aim of the CSP is to work in partnership to reduce crime and disorder in Cheshire and West Chester.
The partnership sets out its commitment to reduce reoffending, exploitation, anti-social behaviour, substance misuse, domestic violence and abuse, cyber crime and killed and seriously injured.
As this brand focuses on the community as a whole coming together to reduce crime and disorder, we used creative design to develop a brand identity using 10 united, happy people. Each partner is represented by a single person with their hands in the air, defined by a separate colour from the rainbow and housed in a continuous circle.
