Bizzybods, founded in 2005, is a local children’s boutique and toy shop based in Nantwich, Cheshire. When Bizzybods turned 10 years old, they approached TRCREATIVE to help them with their brand identity refresh. They wanted to progress their beloved brand by making it look more professional, upmarket and modern, to better-fit the established company it has become.
Bizzybods is best known for selling beautiful children’s clothes and wooden toys. Bizzybods didn’t want to venture too far away from their then existing brand, but were keen to progress it. The first thing we did in order to make it appear more upmarket was to add the word ‘Boutique’ to the logo, then we updated the colour scheme to appeal to a more modern demographic, refined the typography and the symbol of the child’s face by making it a little softer and more sophisticated.
The new colour scheme and brand identity was then applied to the whole shop, marketing collateral and the ecommerce website for terrific, stand out brand awareness.
