Clare Balding is one of Great Britain’s leading broadcasters, having won the BAFTA Special Award and RTS Presenter of the Year Award for her expert coverage of the London 2012 Olympic and Paralympic Games.
TRCREATIVE was asked to design and develop Clare’s new responsive website, making it much more news-led, showing Clare’s twitter feed, her latest videos and promoting her books.
We created a simple brand identity with a mixture of a friendly script font for ‘Clare’ and a serif, or more professional font for ‘Balding’ to combine her personality and journalistic career.
This engaging website design makes use of a cool blue-green and orange colour palette.
